Proposal · September 2026 Implants & Veneers SEO · AI & Answer Engine Optimisation

Twenty-eight
searches. None of
them find you.

Your ranking report of 29 September tracks 38 implant and veneer searches across Moonee Ponds and the suburbs around it. Twenty-eight of them do not return All Smiles anywhere in the top 100. That includes “dental implants moonee ponds”, searched in the suburb your clinic sits in. Nothing on the list is in the top three. The good news is that every cause we found is on the page, not in the market, and every one of them can be fixed.

◆ What we found
Your best veneers page is a blog post
Your two strongest rankings, #4 and #7, are both veneers searches, and both land on a general blog post about twelve different procedures. Your actual veneers page is around 380 words, never explains porcelain against composite, and sits at #15 on its own home suburb.
See the baseline ↘
◆ What it is worth
32 of 36 AI questions return nothing
Thirty-six implant and veneer questions across AI Overviews, AI Mode, ChatGPT and Gemini. The AI engines do know you exist: every appearance you have comes from a question naming Moonee Ponds. On the 26 questions about the treatments themselves, you are never the answer.
See the evidence ↘
Prepared for
All Smiles Family Dental
14 Pascoe Vale Rd, Moonee Ponds VIC · allsmilesdentist.com.au
Prepared by
Mitchell
Account Director, Fresh Digital · Performance digital partner
01 · Executive Summary

Your two highest-value treatments are the two Google can’t place.

Implants and veneers are the highest-value work a family practice does, and they are the two treatments your ranking report tracks. Of the 38 searches in it, ten rank at all, two reach page one, and none reach the top three. Nineteen of the terms are implant searches. Not one of those nineteen is on page one.

The pattern underneath is consistent. Google is not short of pages to show from your site. It is picking the wrong ones. Your best veneers rankings land on a blog post. “Cosmetic dentist moonee ponds” lands on your Parkville page at #78, rather than on your 1,200-word cosmetic dentistry page. Your Essendon page exists, and none of the six Essendon searches find it. That is a page-selection and depth problem, and it is the most fixable kind of SEO problem there is.

0 of 38
tracked implant and veneer searches in the top three. Two are on page one.
28 of 38
searches that do not return All Smiles anywhere in the top 100 results.
32 of 36
AI questions that return nothing, on any of the four engines tracked.

⚠ What that costs you every month it stays this way

Where the practice is leaking, in the order it matters
  • ✕
    “dental implants moonee ponds”, “moonee ponds dental implants” and “implant dentist moonee ponds” are all outside the top 100. A patient standing on Pascoe Vale Road searching for exactly what you do will not find you
  • ✕
    None of the six Essendon searches rank. Essendon is the next suburb over and the one with the most tracked terms after Moonee Ponds
  • ✕
    Your implant and veneer pages state no prices at all, while cost is one of the most common things patients search and ask AI about for both treatments
  • ✕
    Google’s AI Overviews return you on 0 of 36 questions. That is the answer box sitting above every organic result, including the ones you are trying to win
02 · The Baseline

Where you rank today

This is your Fresh Digital ranking report of 29 September 2026, read in full rather than sampled. It is the baseline every monthly report from here is measured against.

All 38 tracked terms, by position
Position bandTermsShare of the 38
#10
#2 to #30
#4 to #102
#11 to #202
#21 to #1006
Not in the top 10028

Nearly three quarters of the tracked searches do not return you at all. That is the number to fix first, because a term at #101 cannot be nudged into the top three. It has to be given a page Google believes first.

The same 38 terms, by treatment
TreatmentTrackedTop 10#11 to #20#21 to #100Not rankingBest position
Dental implants1901315#13
Veneers and cosmetic1921313#4
The same 38 terms, by suburb
SuburbTrackedRankingTop 10Best position
Moonee Ponds (your suburb)1272#4
Essendon600None
Ten neighbouring suburbs2030#13

The ten neighbouring suburbs are Ascot Vale, Flemington, Travancore, Kensington, Maribyrnong, Brunswick West, Pascoe Vale South, Essendon North, Strathmore and Aberfeldie, each tracked for one implant search and one veneers search. Three of those twenty rank, and the best is #13. These are the suburbs a Moonee Ponds practice should own, and they are all within a short drive of your front door.

The ten terms that rank, and the page Google chose
TermRankPage Google serves
porcelain veneers moonee ponds#4Blog: types of dental procedures
dental veneers moonee ponds#7Blog: types of dental procedures
dental implants ascot vale#13/location/ascot-vale/
veneers moonee ponds#15/service/dental-veneers/
single tooth implant moonee ponds#25/service/dental-implants/
all on 4 dental implants moonee ponds#28/service/dental-implants/
veneers essendon north#35/service/dental-veneers/
dental implants cost moonee ponds#40/service/dental-implants/
veneers flemington#40/location/flemington/
cosmetic dentist moonee ponds#78/location/parkville/

Read the page column rather than the rank column. Your two best results are on a blog post, and your worst is on the Parkville page, for a Moonee Ponds search, while a purpose-built cosmetic dentistry page sits unused. The implants page holds three rankings, all between #25 and #40, and none for the plain head term “dental implants moonee ponds”.

Source and method. Fresh Digital ranking report for allsmilesdentist.com.au, 29 September 2026, Google.com, Australia, English, 1 tracked URL. Every row in the report was read, not sampled: the 10 ranked and 28 unranked terms sum to 38, and the band counts above match the report’s own summary exactly (0 / 0 / 2 / 2 / 6 / 28). A term is assigned to a treatment by the treatment named in it, with “cosmetic dentist” counted with veneers, and to a suburb by the suburb named in it. The report carries no search volume data, so this proposal contains no traffic forecast and no ranking guarantee, and will not offer one.
03 · The Cause

Eight findings, all countable

Audited on 29 September 2026 against the live site: the homepage, the implants, veneers and cosmetic dentistry pages, the blog post carrying your best rankings, and the Moonee Ponds, Essendon, Ascot Vale, Parkville and Brighton location pages, read as rendered. Every number below can be re-checked in a browser, and we will walk you through it.

~380
words on your veneers page, which never separates porcelain from composite
This is the most valuable finding in the audit. The page runs six marketing headings (“Improve Your Smile”, “Quality Dental Veneers at Affordable Prices”) and no substance on materials, process, lifespan or cost. Your report tracks porcelain veneers and composite veneers as separate searches, and your AI report asks the difference outright. The page answers neither, which is why it sits at #15 for “veneers moonee ponds” and a blog post outranks it.
1 of 12
sections of a general blog post carry your two best rankings
“Understanding the Different Types of Dental Procedures” covers check-ups, fillings, root canals, extractions, implants, crowns, orthodontics, whitening, veneers, children’s dentistry, gums and emergencies. Veneers get one short paragraph. It still ranks #4 for porcelain veneers and #7 for dental veneers in Moonee Ponds. If that little content earns page one, a proper veneers page will do considerably better.
0
prices on the implants, veneers or cosmetic dentistry pages
Three tracked searches are cost searches (“dental implants cost moonee ponds” at #40, “dental implants cost essendon” and “veneers cost moonee ponds” not ranking), and three AI questions ask what these treatments cost. Nothing on the site gives a figure, a range or a “from” price for either treatment.
0
mentions of All-on-4 on the implants page, which ranks #28 for it
“all on 4 dental implants moonee ponds” is tracked, and so is the AI question “Are all on 4 implants better than dentures?”. The implants page covers what an implant is, benefits, procedure and candidacy, and never names full-arch treatment. It also states no health fund or payment plan information, both of which are tracked AI questions.
0 of 6
Essendon searches rank, despite an Essendon page
/location/essendon/ exists and runs roughly 350 words. Implants and veneers appear on it only inside the service list. The same template, with the suburb name swapped, runs on the Moonee Ponds, Ascot Vale and Parkville pages. None of the suburb pages we read gives directions or a distance from that suburb to the clinic, which is most of what makes a suburb page useful to a patient and believable to Google.
#78
for “cosmetic dentist moonee ponds”, served from the Parkville page
You have a dedicated cosmetic dentistry page of roughly 1,200 words covering whitening, veneers, bonding, Invisalign and implants. Google skips it and serves your Parkville suburb page instead, for a search naming the suburb your clinic is in. That is a clear signal the site’s internal structure is not telling Google which page is for what.
27
suburb pages, reaching as far as Brighton and Beaumaris
The site links 27 location pages, including Brighton, Mentone, Black Rock, Beaumaris and Cheltenham on the other side of the bay. The Brighton page, like the rest, names the clinic as 14 Pascoe Vale Rd, Moonee Ponds. Meanwhile 17 of the 20 searches in the ten suburbs actually next to you do not rank. The effort is spread thin across suburbs you are unlikely to win, and missing from the ones you should.
0
FAQ sections on the implant, veneer, cosmetic or suburb pages we read
The homepage carries six general questions on hours, location, insurance and booking. None of the treatment or suburb pages asks a single question. Your AEO report tracks 36 treatment questions, from how long implants last to whether veneers damage your teeth, and none of them is answered anywhere on the site in a form an AI engine can lift.
Method. Rendered-page analysis of allsmilesdentist.com.au on 29 September 2026, covering the pages listed above. Headings, question content, price strings and treatment mentions were read from the pages as served. Word counts are approximate and exclude navigation and footer. Page attribution for every ranking term is taken directly from the indexed URL column of your ranking report, not inferred. We have deliberately made no claims here about structured data or schema: that requires a source-level inspection we will run in week one of the engagement, and we would rather tell you that than guess.
04 · Scope of Work

Three workstreams, one retainer

The findings fall into three groups: treatment pages that are too thin to rank, suburb pages that are not pulling their weight, and a site with no answers on it for AI engines to quote. Each gets its own workstream, all inside the one monthly fee.

1
The implant and veneer pages
Months 1 to 3, then ongoing

These are the two pages that should carry most of the 38 searches and currently carry five of them. Fixing them first is the fastest route to movement, because Google already recognises both.

→
Veneers rebuilt properly: porcelain and composite explained separately, the consultation and process, lifespan, care, and what veneers can and cannot fix.
→
Implants deepened: single tooth, multiple teeth and All-on-4 each covered, with timeline, recovery, candidacy and bone loss addressed.
→
Pricing guidance you are comfortable publishing, whether a “from” price, a range or what drives the cost, plus payment plans and health fund information.
→
The blog post question settled. It holds your #4 and #7. We will show you whether to consolidate its veneers signal into the service page or link it in harder, then do it without losing the rankings.
→
Cosmetic dentist pointed at the cosmetic page, so the Moonee Ponds search stops landing on Parkville at #78.
2
Moonee Ponds, Essendon and the suburbs next door
Ongoing

Local search is won close to home first. The work here concentrates on the twelve suburbs in your report, starting with Moonee Ponds and Essendon, rather than spreading across 27 pages.

→
Moonee Ponds and Essendon pages rewritten with genuine local content: where you are from each, parking and transport, and the implant and veneer work you do for patients there.
→
The ten neighbouring suburbs reviewed and strengthened, starting with Ascot Vale, which already reaches #13 for implants.
→
A recommendation on the distant suburb pages such as Brighton and Beaumaris: keep, merge or retire, with the evidence, before anything is removed.
→
Google Business Profile management: categories, services for implants and veneers, regular posts and a response on every review.
→
Monthly reporting against these exact 38 terms, with the page each term ranks on, so you can see page selection changing rather than just position.
3
Answer engine optimisation
Ongoing

Thirty-six tracked questions, four engines, a 3% visibility score. The engines already place you in Moonee Ponds. This workstream makes you the source for the treatment questions themselves.

→
Answer the 18 implant questions on the implants page, from how long implants last to whether a general dentist can place them.
→
Answer the 18 veneer questions on the veneers page, which currently answers none of them.
→
Question headings and FAQ content on the cosmetic dentistry page and the key suburb pages, none of which asks a question today.
→
Structured data across the site, starting with a source-level audit in week one, then FAQPage, Service, MedicalProcedure and Dentist markup.
→
The same 36 prompts re-run every month and reported against this baseline, with mentions and links tracked separately.

What is deliberately not in here

So there is no ambiguity about what the monthly fee buys
  • ✕
    Google Ads or Meta Ads. Not in this scope and not in this fee. If you want paid search running for implants while the organic work builds, we will quote it separately.
  • ✕
    A website rebuild. The site does not need replacing. It needs its treatment pages deepened, its suburb pages focused, questions added and structured data deployed. Everything is built on your current platform.
  • ✕
    Clinical or treatment advice, of any kind. You are the dentists. Every word we write about a procedure, a material or a price goes to you for review before it is published, and nothing goes live without your sign-off.
05 · Answer Engine Optimisation

Be the answer, not just a name on a list

A growing share of dental research now ends without a click, because Google or an AI assistant answered on the spot. Your AEO report puts a number on where you sit today: 3% visibility across 36 questions.

AEO report, 29 September 2026 · 36 prompts tracked
EngineAppearancesMentionsLinksVisibility
Google AI Overviews0000%
Google AI Mode1103%
ChatGPT2113%
Gemini4316%
All engines7523%
The only four questions that return All Smiles
QuestionEngineAppearances
Who is the best cosmetic dentist for veneers in Moonee Ponds?Gemini3
Do dentists in Moonee Ponds offer payment plans for veneers?ChatGPT2
How much do veneers cost in Moonee Ponds?AI Mode1
Do dentists in Moonee Ponds offer payment plans for dental implants?Gemini1

Every one of those four names Moonee Ponds. Of the 26 questions that are about the treatments rather than a suburb, you appear on none. Implants fare worst: one appearance across eighteen questions, and nothing at all for “Who is the best dentist for dental implants in Moonee Ponds?”.

◆ Why the engines know where you are but never quote you

Your site says where you are. It does not answer anything.

The questions patients ask are specific: how long do porcelain veneers last, what is the difference between porcelain and composite, can I get an implant with bone loss, is it painful, what does a single tooth implant cost in Melbourne. Now look at where those answers would live. Your veneers page runs around 380 words and never names a material. Your implants page never mentions All-on-4, a price or a health fund. Neither page asks a single question. The engines can find your address. They cannot find an answer to quote.

The 18 implant answers
Written onto the implants page, which already ranks for three implant searches.
The 18 veneer answers
Onto a rebuilt veneers page that finally separates porcelain from composite.
Structured data
Audited at source in week one, then deployed per treatment rather than assumed.
✓
Answer all 36 tracked questions on the pages that own them, written by us and approved by you
✓
Question headings and FAQ sections on the treatment and key suburb pages, which have none today
✓
Source-level schema audit, then FAQPage, Service, MedicalProcedure and Dentist markup
✓
The same 36 prompts re-run monthly, with mentions and links reported separately
◆ Being straight with you about two things

FAQ rich results are gone, and 3% is not a promise of anything.

Plenty of proposals still promise FAQ rich snippets in Google search results. Google deprecated that feature, so we are not selling you FAQ markup for rich results, because there are none to win. What structured question content still does, and does well, is make your material parseable by AI assistants and by Google’s own generated answers. Second: we cannot tell you how fast the AI number will move. We will report the same 36 prompts every month against this baseline, including the months where nothing moves, and we will not dress a mention up as a booking.

06 · The Plan

Sequenced so the evidence comes first

No black box and no six-month discovery phase. You see the page-selection plan in week three, before anything is rewritten, because the two rankings you already have on page one sit on a blog post and should be protected, not broken.

01
Discovery, schema audit and access Weeks 1 to 2
Full crawl, source-level structured data audit, Search Console, Analytics and Google Business Profile access, and a term to page map across the 38 tracked terms and 36 prompts, so every search has one page clearly responsible for it.
02
Page-selection plan Weeks 2 to 3
The plan put in front of you before any change: what happens to the blog post, how the cosmetic search moves off the Parkville page, and what we recommend for the distant suburb pages. Nothing is rewritten or removed until you have seen this.
03
Implants and veneers rebuilt Weeks 3 to 8
The veneers page rebuilt, the implants page deepened with All-on-4, pricing guidance and health fund content, and the cosmetic dentistry page connected properly. All drafted by us and signed off by you before publication.
04
The question layer Weeks 3 to 10
The 18 implant answers and 18 veneer answers written onto the pages that own them, FAQ sections added, and the schema deployed from the week one audit.
05
The local layer Month 2 onward
Moonee Ponds and Essendon pages rewritten first, then the ten neighbouring suburbs in order of opportunity, with Google Business Profile work running alongside from month one.
06
Report and refine Every month
The same 38 terms and 36 prompts reported every month against this baseline, with the page each term ranks on, so you can see what moved, what did not, and what we are doing about it next.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We are a team of digital specialists on the Gold Coast. 40+ years of combined director-level experience and 14 years established across the APAC digital arena, and we have helped thousands of businesses solve their online marketing problems. This proposal is a fair sample of how we work: read the source, count the things that can be counted, and say plainly what we do not know.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Every claim sourced. If we cannot verify it, we label it or we leave it out.
✓
Simple, meaningful reports against the baseline you can see in sections 02 and 05.
✓
In-house team, no subcontracted SEO and no offshore content mill.
✓
You approve every clinical word before it is published.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
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Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
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Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
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The Workstation
08 · Investment

One retainer, everything included

All three workstreams, SEO for implants and veneers, the local suburb work and answer engine optimisation, sit inside a single monthly retainer of $2,130 + GST. There is no setup fee and no separate charge for the Month 1 audit.

What the retainer covers
WorkstreamBaselineTodayMonthly
Implant and veneer pages38 terms0 in top 3Included
Moonee Ponds, Essendon and neighbouring suburbs12 suburbs28 not rankingIncluded
Google Business Profile management1 clinicOngoingIncluded
Answer engine optimisation36 prompts3% visibilityIncluded
Total monthly retainerAll workExcl. GST$2,130
SEO · implants, veneers, localInclusion
Page-selection plan, evidenced before any changeIncluded
Implants and veneers pages rebuiltIncluded
Moonee Ponds, Essendon and suburb pagesIncluded
Google Business Profile managementIncluded
Monthly rank tracking on all 38 termsIncluded
Within the retainerIncluded
AEO · AI and answer enginesInclusion
All 36 tracked questions answered on-siteIncluded
FAQ sections on treatment and suburb pagesIncluded
Source-level schema audit and deploymentIncluded
Clinical sign-off workflow on every answerIncluded
Monthly re-run of all 36 promptsIncluded
Within the retainerIncluded
◆

The bottom line. $2,130 + GST a month, which is $2,343 once GST is added. That covers the SEO work on your two highest-value treatments, the local work across Moonee Ponds and the eleven suburbs around it, and the answer engine programme across all four AI engines. There is no setup fee and no ad spend quoted. One new implant patient a month is worth considerably more than the retainer, and the report will show you every month whether the work is moving toward that.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $2,130 + GST ($2,343 including GST), invoiced monthly from the start date, and covers search engine optimisation for dental implants and veneers, local suburb optimisation, Google Business Profile management and answer engine optimisation as set out in section 04. The retainer may be varied or ended on thirty days notice. There is no one-off setup fee and no advertising spend is included, quoted or recommended in this scope. Rankings, AI visibility, traffic and patient volumes are objectives based on the current baselines in sections 02 and 05 and are not guarantees; the ranking report this proposal is built on contains no search volume data and no forecast is made from it. All content describing treatments, materials or pricing is provided to All Smiles Family Dental for review and is published only on your approval. This proposal is valid for 30 days from issue.

FAQs

Questions you might have

Why don’t we rank for “dental implants moonee ponds” when that is where we are?

Because being in a suburb and being the best page for a search in it are different things. Your implants page covers the basics but never mentions All-on-4, cost, health funds or payment plans, and it asks no questions. Your Moonee Ponds page mentions implants once, in the service list. Neither gives Google a strong reason to choose you over the practices that do cover those things. The implants page already ranks #25 to #40 for three longer searches, which tells us Google sees it. It needs the depth to move up.

Will changing things risk the two rankings we already have on page one?

There is some risk in any page-selection work and we will not pretend otherwise. Your #4 and #7 sit on a blog post, so the post stays exactly as it is until you have seen the plan in weeks two to three. There are two sensible options, moving that veneers signal into a rebuilt service page or linking the two tightly together, and they carry different risks. You will see both, with the reasoning, before we act.

Do we have to publish prices?

No. It is your decision and we will work with whatever you are comfortable with. Cost is one of the most searched and most asked questions for both treatments, so saying something helps. That can be a “from” price, a typical range, or simply an honest explanation of what drives the cost, alongside your payment plans and health fund details. Any of those beats saying nothing, which is where the site is today.

What happens to the Brighton, Mentone and other distant suburb pages?

Nothing, until you have seen the evidence. We will check what traffic, if any, each one brings in, and recommend keeping, merging or retiring it. The priority is the twelve suburbs in your report, which are the ones patients will realistically travel from. Nothing is removed without your agreement.

We already show up on Gemini and ChatGPT. Why do we need AEO?

You show up on four of thirty-six questions, and all four name Moonee Ponds. That means the engines know where you are. On the twenty-six questions about the treatments themselves, how long veneers last, whether implants hurt, what All-on-4 is, you never appear, and on Google’s AI Overviews you appear on none at all. Those are the questions patients ask before they choose a dentist, and the practice that answers them is the one that gets recommended.

How long before we see movement?

The veneers terms should move first, because a thin blog post already reaches #4 and #7 and a proper service page gives Google a much better answer. Expect first visible change in one to three months once the rebuilt pages are live. Terms that are outside the top 100 today, including most of the implant and Essendon searches, take longer because they are starting from nothing. The AI visibility number is a genuine unknown and we will report it honestly either way.

Is there a setup fee, and what are we locked into?

No setup fee. The Month 1 audit and planning are inside the monthly retainer. The retainer can be varied or ended on thirty days notice, and the pages, content and schema are yours and stay on your domain whatever happens after that.

What do you need from us to start?

Google Search Console, Google Analytics and Google Business Profile access, a login that can edit the website, and one named dentist for clinical content sign-off. That is the whole list.

09 · Next Steps

Ready to get started

01
Accept below
Complete the acceptance block and it opens a pre-filled email to Mitchell. Or reply with questions on scope or numbers first.
02
Kick off
Access handover and the discovery call. We start the audit the same week.
03
Plan, before changes
The page-selection plan for the blog post, the cosmetic search and the suburb pages in front of you inside three weeks, before anything is rewritten.
04
Month 1 report
Your first report lands at the end of Month 1, against the exact baselines in sections 02 and 05 of this document.

Accept this proposal

Enter your name and role and press accept. It opens a pre-filled email to Mitchell confirming your acceptance of the scope and the $2,130 + GST monthly retainer set out above. Nothing is submitted anywhere else and no data leaves your device.

Enter your name and role to continue.
Mitchell, Account Director at Fresh Digital
Your key contact
Mitchell
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Ready to begin

Pay your first month online

There is no setup fee on this engagement, so the only thing to pay to start is the first month’s retainer of $2,130 + GST, which is $2,343 once GST is added. That covers the SEO, local and answer engine work set out above.

Amount to enter at checkout (incl. GST)$2,343
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